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Now is the time to position your franchise in China
China’s economy will grow at an average of 8.5% annually for the next 4 years, according to China’s National Bureau of Statistics. By 2010, the mainland’s GDP is expected to exceed US$3.2 trillion.
Retail spending and tourism are forecast to reach record levels as China hosts the 2008 Beijing Olympics and the 2010 Shanghai World Expo. These new opportunities, coupled with a new and more adequate law governing commercial franchising, are contributing to the rapid growth of China’s booming franchise market.
China’s leading international franchising event: Franchising China
Organized by Global Sources (NASDAQ-GS:GSOL), Franchising China was the pioneer in introducing international franchise exhibitions to China in 1998. It has since become the region's premier multinational franchise event and a prime location for big brands seeking business partners. As a result, the event has earned the repeated support of international associations such as the International Franchise Association (IFA), the Franchising and Licensing Association of Singapore (FLA) and the Malaysia External Trade Development Corporation (Matrade). Furthermore, the show has received the US Department of Commerce's trade fair certification.
Famous exhibitors include KFC and Subway, coming from retail, food, education, training, business services and other industries. More than 200,000 visitors came to the 2006 Franchising China exhibition -- 80% of whom were senior managers. And the visitor number is expected to rise to 24,000 at Franchising China 2007
Comprehensive promotional resources for attracting potential investors
Global Sources Chief Executive China, China’s leading business publication with a print and online community of more than 1 million senior executives, will promote your franchise brands in China via its multimedia platform.
- A special franchise section will be launched in CEC’s May 2007 issue, , which will bring international franchising ideas and successful management practices to China’s executives.
- A 16-page Franchising China supplement will be launched in CEC’s October issue and circulated to all 188,000+ CEC readers.
- A franchise book will be published by Global Sources in November 2007 to celebrate Franchising China’s 10th anniversary.
- A new franchise channel will be made available to all 800,000-plus Chief Executive China online registered users in May 2007.
- An aggressive PR campaign will promote your franchise brand via conferences, exhibitions, mainstream media and professional media at home and abroad.
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