Guangzhou International Beauty Expo is jointly organised by Guangdong International Exhibitions Ltd. and the Guangdong Beauty & Cosmetic Association. The expo inaugurated in 1989, and is the longest established. It has taken place twice a year since 1996, with the edition that took place in Spring 2011 being the 34th edition.

Guangzhou International Beauty Expo is the most influential beauty trade event in China. With 10 exhibition halls presenting a wide spectrum of beauty and related products, the expo attracts visitors from all over China, Asia, Europe, Americas and the Pacific region. The expo covers all segments of the beauty and hair industry. In addition, beauty schools, trade media, trade offices and associations also participate in the fair, making it even more diverse and professional. In recent years, each edition recorded over 200,000 entries by trade buyers and professional visitors. The Guangzhou Beauty Expo has become one of the best known beauty industry event in the world.